Battle with Bots Prompts Mass Purge of Amazon, Apple Employee Accounts on LinkedIn

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On October 10, 2022, there were 576,562 LinkedIn accounts that listed their current employer as Apple Inc. The next day, half of those profiles no longer existed. A similarly dramatic drop in the number of LinkedIn profiles claiming employment at Amazon comes as LinkedIn is struggling to combat a significant uptick in the creation of fake employee accounts that pair AI-generated profile photos with text lifted from legitimate users. Jay Pinho is a developer who is working on a product that tracks company data, including hiring. Pinho has been using LinkedIn to monitor daily employee headcounts at several dozen large organizations, and last week he noticed that two of them had far fewer people claiming to work for them than they did just 24 hours previously. Pinho's screenshot below shows the daily count of employees as displayed on Amazon's LinkedIn homepage. Pinho said his scraper shows that the number of LinkedIn profiles claiming current roles at Amazon fell from roughly 1.25 million to 838,601 in just one day, a 33 percent drop: The number of LinkedIn profiles claiming current positions at Amazon fell 33 percent overnight. Image: twitter.com/jaypinho As stated above, the number of LinkedIn profiles that claimed to work at Apple fell by approximately 50 percent on Oct. 10, according to Pinho's analysis: Image: twitter.com/jaypinho Neither Amazon or Apple responded to requests for comment. LinkedIn declined to answer questions about the account purges, saying only that…

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